I am a Creative Director at Rapt Creative. I have a diverse design background spanning almost 18 years. I combine creativity with analytical ability – and find satisfaction in solving “problems” by coming up with out-of-the-ordinary, inventive solutions.

I begin every design with a strong concept, because meaningful design is built on strong conceptual foundations. My curious nature drives me to read about design, stay informed about international design trends, and find new ways to surprise and delight my clients.

My creative leadership style leverages guidance and mentorship rather than dictatorship. I enjoy assisting my team members to find their own creative voice and ensuring that they steer away from being imitative.

I have a passion for brands that engage with consumers and serve a positive purpose beyond growing a business. I believe in authentic design that has the power to influence people and resonate with them at a deep level. This belief has also fuelled my interest in the psychology of UX design and the way people digest information and interact with design.

Over the years, I have worked on various global brands in insurance, food & beverages, cosmetics & fragrances, entertainment, financial services, telecomms, logistics, technology, hotels & hospitality, and retail.

As a mother, I am enthusiastic about nutrition, wellbeing, and all things related.

References

Shaun Botes
Executive Creative Director - Xfacta
+27 82 584 1002

Derek White
CEO - Clearwater
+27 83 253 2653

Eben Keun
CEO - Breinstorm Brand Architects
+27 82 441 5033


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